Eany.io Strengthens Its Market Position by Acquiring AI Startup Mentum.ai

Lithuanian startup Eany.io, reinforcing its presence in the European wholesale market, has announced a major strategic move—the acquisition of Mentum.ai. As part of the deal, Mentum.ai founders Povilas Skrebutėnas and Mangirdas Adomaitis—seasoned professionals with experience at technology companies such as Vinted, Wix, Argyle, Car Vertical, and others—have joined Eany.io's product team. They are bringing their innovative solution, which enables online retailers to create consistent, organized, and personalized product descriptions, specifications, and a comprehensive supplier-verified product data catalog.

The Mentum.ai solution, built on advanced data processing and artificial intelligence technologies, has already earned the trust of some of Lithuania’s largest retailers. By integrating Mentum.ai into its existing Eany.io platform, clients will benefit not only from a reliable product supply from over 280 different suppliers across Europe but also from fully prepared product cards, significantly reducing the manual effort required to create and verify product descriptions.

Leveraging data from more than 280 suppliers and offering over 1.8 million unique products in the electronics, household, and DIY categories, Eany.io—through Mentum.ai technology—will be able to select the most appropriate descriptions for each product, fill in detailed product specifications, and effectively categorize items.

"By integrating the Mentum.ai team and their solution into our platform, we are confident that our clients will receive a unified product sourcing solution that not only optimizes data processing and ensures uninterrupted product supply but also reduces errors commonly caused by traditional AI methods when creating product descriptions. Incorrectly translated brand names are a frequent issue among online retailers—one that can be avoided by receiving accurate data directly from Eany.io. This step allows us to enter a new era of business, where the synergy between two innovative solutions means that 1+1 becomes 3," said Eany.io CEO Mindaugas Apanavičius.

The new system addresses critical challenges in the market, particularly where traditional AI solutions often create more problems than they solve. By utilizing the specially tailored Mentum.ai technology, online retailers will gain not only access to product supply but also detailed, professionally prepared product cards—a solution previously implemented only by the largest global market players. With this integration, Eany.io is now empowering local businesses to remain competitive in the international e-commerce space.

"We are very pleased that the solution developed by Mentum.ai will now reach a broader market, enabling more businesses to benefit from it. We are convinced this will not only strengthen Eany.io's success but also drive rapid growth. Furthermore, this solution will provide smaller retailers with better opportunities to compete with industry giants—giving them instant access to all the necessary product information and a reliable supply from a single source," said the founders of Mentum.ai.

This acquisition is a rare case—a startup that recently raised venture capital acquiring another fast-growing, innovative solution. As Mindaugas Apanavičius notes, while both companies could have achieved success individually, their merger creates a synergy that unlocks new opportunities and accelerates further expansion.